期刊文献+

消费者的内隐认知及营销对策 被引量:5

下载PDF
导出
摘要 消费者的认知一部分处于显意识的控制之下,而另外一部分则是内隐的。消费者的内隐认知对消费者的心理、行为和态度产生着潜在的、广泛的、深刻的影响。本文借助于社会心理学最新研究成果,探讨了消费者的内隐认知机理及其相应的市场心理表现,并分析了对市场营销的几点重要启示。
作者 金英
出处 《统计与决策》 CSSCI 北大核心 2005年第04X期125-126,共2页 Statistics & Decision
  • 相关文献

参考文献3

二级参考文献12

  • 1[1]GreenWald A G, Banaji M R. Implicit social cognition: Attitude, Self-esteem, and Stereotype. Psychological Review, 1995, 102: 4~27
  • 2[2]GreenWald A G. The open-mindness of the counterattitudial role player. Journal of Experimental Social Psychology, 1999, 5: 375~388
  • 3[3]Fey J. Briefly induced belongingness to self and preference. European Journal of psychology, 1991, 21: 547~552
  • 4[4]Kahneman D, Knetsch L, Thaler R H. Experimental test of the endowment effect and the coase theorem. Journal of Political Economy, 1998: 1325~1347
  • 5[5]Taifel H. Turner C. The social identify theory of intergroup behavior. Psychology of intergroup relations. Chicago: Nelson-Hall
  • 6[6]Finch J F, Cialdini R B. Another indirect tactic of (self-)image management: Boosting. Personality and Social Psychology Bullitin, 1989, 15: 222~232
  • 7[7]Lord C G, Ross L, Lepper M. Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence. Journal of Personality and Social Psychology, 1979, 37: 2098~2109
  • 8[8]Langer E J. The illusion of control. Journal of Personality and Social Psychology, 1979, 29: 291~304
  • 9[9]Nuttin J M. Narcissism beyond Gestalt and awareness: The name Letter effect. European Journal of Social Psychology, 1985, 15: 353~ 361
  • 10[10]Beck A T .Cognitive therapy of depression. Newyork: Guilford Press, 1979

共引文献19

同被引文献21

引证文献5

二级引证文献11

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部