期刊文献+

网络经济环境下的顾客忠诚研究 被引量:5

Studying on the customer's loyalty in cyber- economy environment
下载PDF
导出
摘要 顾客忠诚对于企业的经营体系至关重要,当今在以信息通讯技术(ICT)高度发达和经济全球化为特征的网络经济环境下,顾客忠诚有了新的变化和意义。本文在分析了网络经济对顾客忠诚的冲击的基础上,对于在网络经济环境下企业如何赢得顾客忠诚提出了新的建议。
出处 《经济与管理研究》 CSSCI 北大核心 2005年第3期59-61,65,共4页 Research on Economics and Management
  • 相关文献

参考文献5

二级参考文献55

  • 1[1]Andreassen, Tor Wallin, What Drives Customer Loyalty with Complaint Resolution? Journal of Service Research, 1 (May), 324-332., 1999.
  • 2[2]Anderson, E. and M. Sullivan.The Antecedents and Consequences of Customer Satisfaction for Firms.Marketing Science 12 (2 (Spring)): 125-143, 1993.
  • 3[3]Cardozo, Richard N. An Experimental Study of Consumer Effort, Expectation and Satisfaction[, Journal of Marketing Research 2, 8: 244-249. 1965.
  • 4[4]Churchill, H.L, How to Measure Brand Loyalty. Advertising and Selling, vol. 35: 24. 1942.
  • 5[5]Class Fornell, Michael D.Johnson, Eugene W.Anderson, Jaesung Cha, & Barbara Everitt Bryant. The American customer Satisfaction Index: Nature, Purpose, and Findings, Journal of marketing, vol. 60October: 7-18. 1996.
  • 6[6]Copeland, M.T. Relation of Consumers' Buying Habits to Mark/eting Methods. Harvard Business Review,vol. 1, no. 2, April: 282-289. 1923.
  • 7[7]Dick, A.S. and K. Basu . Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, vol. 22, no. 2: 99-113. 1994.
  • 8[8]Dwayne D. Gremler, Stephen W. Brown, Mary Jo Bitner, A. Parasuraman James W.. Customer Loyalty and Satisfaction: What Resonates in Service Contexts? Working Paper, College of Business, Arizona State University, 2001.
  • 9[9]Fornell, C. A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing.56 (January) , 6-21. 1992.
  • 10[10]Foster, G. and M. Gupta . The Customer Profitability Implications of Customer Satisfaction. Working Paper, Graduate School of Business, Stanford University. 1997.

共引文献62

同被引文献46

引证文献5

二级引证文献11

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部