我国轮胎企业名牌战略研究

Research on Top-brand Strategy for China Tire Enterprises

实施名牌战略、发展名牌事业对我国轮胎企业自身的发展有着重要的意义,实施名牌战略既是我国轮胎企业获得长远经济发展和较大市场份额的可靠途径,也是目前我国轮胎企业面临的十分迫切的任务。通过对我国轮胎行业现状分析,进一阐述我国轮胎企业名牌战略的实施。

It has great meaningful to implement top-brand strategy and develop to p-brand cause during the development of China tire enterprises, it also is a rel iable way to capture larger market share and long-term economic development and the stringent task which currently faced with China tire enterprises. By analyzi ng the present situation of tire enterprises, the implement ation of China tire enterprises' top-brand strategy was set forth.