论企业文化的审美价值取向

On the Aesthetic Orientation to the Value of Corporate Culture

按照“美的规律”进行生产,是人的类特性决定的,审美需要也是人的“生理—心理”机制的内在要求,尤其是我们所处的消费社会,是一个大众审美自觉的时代,因此,企业文化的审美价值取向,不仅是应然亦是必然的选择。笔者认为,无论是企业的内蕴文化,还是外显文化,在审美价值的维度和向度上,均应立足于对功利性和物性的超越,指归于人的生命意义的生成和人类诗性生存空间的开拓。

It is determined by people's nature that things are always being produced according to the 'regular pattern of beauty'. The aesthetic demands are people's intrinsic needs which are confined by people's physiology and psychology. The surrounding society, a consuming society, is, in fact, the one in which people have natural aesthetic consciousness with the aesthetic judgment to the value of corporate culture being not only naturally but also necessarily oriented. The writer thinks that whether the corporate culture internal and external, considering its aesthetic orientation, will surely need not just to succeed its utility and organic stimulation, but to take the goal of developing human beings' poetic living area as well.