基于贵州省旅游资源共性与独特性的市场发展战略研究

Market development strategy research based on the similarity and speciality of tourism resources in Guizhou

自从贵州省将旅游业定为支柱产业以来,旅游业有了长足的发展,然而其入境人数和旅游收入与周边5省、区、市相比,仍属最低,面对西部大开发这一历史机遇,该如何迎接挑战。通过贵州省旅游资源的共性与独特性的研究,提出相关的市场发展战略,以期为贵州省旅游业的可持续发展提供参考。

Since tourism have been defined as the mainstay industry by Guizhou province,tourism has further development. However, the total tourist numbers and earnings gained from tourism are still the lowest,comparing with peripheral five cities.Guizhou faces challenge in the historical opportunity of western development. This paper researches the similarity and speciality of tourism resources in Guizhou province, and puts forward related market development strategies, to provide suggestions for sustainable development of Guizhou provincial tourism.