企业营销信用管理研究

Research on Management of Marketing Credit of Corporations

在我国企业经营活动中,信用危机已成为一种严重公害。其中,营销信用的缺失是一种最为严重的危机。在深化企业内部改革的过程中,通过对企业营销信用问题的研究,来探讨解决企业客户信用等级的确定和管理以及企业信用管理部门组织机构的设置,是实践提出来的、迫切需要解决的重大问题。

Credit crisis in the working activities of corporation in our country has already become a kind of serious social harm, esp. the loss of marketing credit. During the course of deepening enterprise reform, it is urgent to establish and manage the grades of enterprise customer credit and set up related management organizations.