对我国钢铁行业市场营销问题的分析研究

An Analysis and Survey of the Marketing Problems in Steel Industry

随着我国市场经济的发展, 市场经济类型从稀缺经济向过剩经济转变, 钢铁行业的市场竞争日趋激烈,市场营销策略对企业生存和发展的影响更加深远。通过对当前钢铁行业市场营销存在的问题进行深入分析和研究, 从多个角度提出相应的建议和对策, 以期对我国钢铁行业市场营销工作的改进有所帮助。

With the development of market economy in our country, the type of market economy changes from rare economy to surplus economy. The market of steel industry is becoming fiercer. Marketing tactics have much far-reaching influence to the survival and development of enterprises. Through a thorough analysis and a detailed study of marketing problems existed in steel industry, relevant suggestions and countermeasures are put forward for the improvement of the steel marketing in our country.