体育产品属性及体育产业若干理论问题的思考

Consideration on Several Theoretical Problems of Sports Industry and Sports Product Attribute

运用文献资料调研、逻辑分析等方法对体育产品属性及体育产业归属等问题进行了理性思辨,结果认为体育产业的形成是由人民群众体育消费需求所驱动的,其界定应面向体育消费过程;体育产品是满足人们体育消费需要的劳动产品的总称,体育产品可以是一种实物、一种服务或是两者的结合;体育产业部门生产的劳动产品和体育产品并不是同一范畴,判别一个产品是否为体育产品要看它的使用价值是否为满足人民群众的体育消费需要;体育产品的使用价值主要有两个方面一是作为消费资料满足人民群众体育消费需求,二是作为生产资料满足体育生产消费的需求;体育产业是提供体育产品满足人们体育消费需求的多种产业集合,具有“复合产业”的特征,将体育产业单独划分入第三产业的做法值得商榷。

Through using the method of literature and logical analysis,this paper made rational consideration on sports product attribute and several problem of sports industry attribution.The result showed that the formation of sports industry was the demand of mass sports consumption,and it's definition should face the process of sports consumption.Sports product is the general name of working product,which met the demand of people sports consumption.Sports product can be a kind of value in kind,a kind of service or the combination of both.The working product and sports product of sports industry department is not at some category.Whether one kind of products is a sports product largely depended on its usage value meet the demand of mass sports consumption.There are two aspects for sports product value.One is to meet the demand of mass sports as consumer material.Two is to meet the sports production consumer as production material.Sports industry is the assembly of multi-industry in providing sports product to meet mass sports consumption,and has characteristics of multiple industries.It is need to consider for classifying sports industry into tertiary industry.