摘要
本文在介绍顾客金字塔模型及顾客层级划分理论的基础上,分析了它的运行机制及其在企业顾客资产管理中的应用,即如何进行顾客层级转换、优化金字塔式的顾客资产结构。在此理论分析的基础上,本文最后提出了几点关于企业如何管理顾客关系资产的建议。
Based on the Costumer Pyramid Model and customer analytical hierarchy theory, this paper analyzes its operating mechanism and the application to custsmer asset management of enterprises, namely how to change the customer's hierarchy and how to optimize the costumer asset structure. Based on the theorical analysis, the paper gives some suggestions on the ways to contribute to developing the CE management.
出处
《中国软科学》
CSSCI
北大核心
2005年第4期133-137,126,共6页
China Soft Science
关键词
金字塔模型
顾客魔方
关系资产
customer pyramid
customer alchemy
relationship equity
