“三点一线”市场营销学教学法

The Teaching Method of Three Points on Line Marketing

根据《市场营销学》的课程特点及目前学生的具体情况,在教学中引入了“三点一线”教学法,即课前抓好“预”点,课中抓好“实”点,课后抓好“动”点,并以“育人—教学—师德”一线以贯之,使理论“实”起来,知识“活”起来,学生“动”起来。

According to the characteristics of marketing and current states of students, the authors discussed the three points on line teaching method. The aim is to promote the student's learning interests, and the students can learn the theoretical knowledge and can combine the theories with practice at the same time.