生活在别处——浅谈2003年消费文化对中国建筑的影响

Live in the image——A discuss on the influence of consumerism to Chinese architecture in 2003

消费主义作为一种有相当影响的价值观,产生于二战之后的西方国家。20世纪60年代,随着后现代主义思潮的兴起,消费主义带有了个性化的选择特征,符号化、象征化成为了消费文化的突出表现。符号价值与符号价值的映射被媒体对应编码,商品不再只是以实物状态表现,使得现今的消费有了复杂的寓意和暗示;在中国,消费主义也进入了建筑领域。不止于广告媒体和楼书的语言宣传,编码的能指范围深入建筑设计领域。过度追求奢华,强调外形的震撼力,去文脉的新文化主张,提供戏剧化的复古主义和欧陆生活欲望的设计,成为中国建筑在2003年迎合消费文化的一个响应动作,一再反复。在消费文化给建筑的积极影响一面之外,其痴迷于表达差异的特点对于城市文化多样性和真实性也有着消极的影响。

As an influential values, consumerism evolved from the western countries after World War II. With the rise of postmodernism in the 60s of 20th century, consumerism has been stamped by the individual character .Therefore, today's consumer culture is much more symbolized and indicated. Medias encode corresponding to the symbolic value and its images. Consumer goods is no longer just hylic objects while consumption of today has extra complicated implied significations and hints. Consumerism is now influencing Chinese architecture too. Besides the advertising strategy that propagate new buildings, the architectural design field has also became the signifiers domain. As a result, in responding to consumerism, Chinese architects tried designs with excessive pursuit of luxury, emphasis on shocking form of buildings. They also advocate for decontext of culture, or offering theatrical doctrine of 'back to the ancients' and designs to fulfill those who fancy European life style. This response repeated constantly in 2003. As consumer culture gives positive impact to architecture , it also leads a passive influence on city cultural variety and authenticity while architects indulge to much in expressing differentia.