新产品定价策略的微观研究

A Microcosmic Research to New Products Pricing Strategy

新经济时代,新产品层出不穷,给新产品定合适的价格成为厂商的一项重要任务.新产品的定价有撇脂定价、满意定价和渗透定价三种方法.新产品的市场可以看作是一个寡头市场,从微观角度分析,利用寡头市场的利润最大化均衡来确定新产品的价格,对厂商的新产品定价有一定的启示.

In the times of new economy, the numbers of new products are very large, so pricing the new products is an important mission of the factory owners. There are three main forms of pricing for new praducts, they are skimming pricing, contenting pricing and penetrating pricing. And the market of new products can be seemed as an oligarch market. And from the view of microcosmic, we can price the new products by using maximum profit equilibrium of oligarch market, which gives us some advice.