中国-东盟博览会的国际化战略

Strategy of the Internationalization of CATFA

国际化运作已经成为越来越多会展活动的战略选择。中国-东盟博览会作为中国-东盟双向投资和经贸合作的互动平台,要在促进中国-东盟自由贸易区建设进程的基础上,自觉主动地汇入国际化发展洪流。在分析有利条件和不利条件的基础上,从完善国际化经营内容、健全国际化运作机制、营造国际化软硬环境、开发国际化人才资源等四个方面提出了中国-东盟博览会国际化战略的实现途径。

The internationalization style has been more and more chosen as a strategic means to run exhibitions. Acting as an interdependent platform for the multi-investment and economic cooperation between China and ASEAN, the China-ASEAN Expo should join the flow of internationalization development on initiative with the support of the construction of CAFTA. Based on an analysis of the favorable and unfavorable conditions, the approaches for exercising the strategy internationalization of China-ASEAN are described in this paper in four aspects, such as perfecting the internationalized management, improving the mechanism of internationalized running, creating the soft and hard environment for it, and exploiting the resource of internationalized talents.