高校旅游资源开发研究

Study on The Development of College’s Tourism Resource

高校作为一种特殊的旅游资源,能否开发、如何开发一直是较有争议的议题。文章首先从旅游资源、市场基础、理论支撑以及实践证明四个方面对高校旅游开发的可行性进行了科学系统的分析,接着就高校旅游的开发提出了一些原则性的限定,对高校可开发的旅游产品类型进行了分析。最后,提出了高校旅游开发应采取学校规划监督、社会参与运作的模式。

College is a kind of special tourism resource. Whether developed or not and how to develop it arealways the subject that has been disputed comparatively. At first, the paper analysis the feasibility of the developmentof college tourism resource scientifically and systematically through the aspects of tourism resource, marketingfoundation and theory supporting as well as practice. Then put forward some principles for the development of collegetourism resource, analysis the types of college tourism resource. In the end, the paper suggest that it had betterchoose the model that the college focuses on designing and Supervision while the society Participate in the operationto develop college tourism resource.