关于公共关系案例教学的思考

On Case Teaching of Public Relations in College Course

公共关系案例教学对于激发学生的思维,培养学生的综合素质以及分析、解决实际问题的能力有重要意义。本文着重就如何组织实施公共关系案例教学,进一步增强教学效果等问题进行了探讨。

The paper sets forth the significance of case teaching of public relation in stimulating turning over in the mind of student,enhancing their quality and ability of their analyzing and solving question in institutions of higher learning,points out its step,and probes into its measures.