摘要
在产品经营转变为品牌经营的今天,核心竞争力的培育与发展成为企业发展的关键因素。本文介绍了服装业经营过程中,核心竞争力在培育及提升方面存在的问题并提出几条可行的方法与途径。
Nowadays, the management of product is instead by the management of brand, and the development of Core Competition Power is becoming the key factor to corporation’s advancing. Then this paper gives the problems that exist in the development of the Core Competition Power, and proposes several viable means and approaches.
出处
《武汉科技学院学报》
2005年第4期20-22,共3页
Journal of Wuhan Institute of Science and Technology
关键词
服装
服装企业
核心竞争力
Garment
Garment Industry
Core Competition Power