浅析《市场营销学》课程中的民族精神教育

Permeating in the National Temple in Marketing Discipline

民族精神教育是教育的永恒主题。在课程中进行民族精神的渗透是《市场营销学》课程教学中一个重要的教学任务。本文通过对国内外现代市场营销学中中国古代哲学思想、中国传统文化和历史、中国传统商业美德教育应用现状的分析,论述了在《市场营销学》课程中进行民族精神渗透的必要性和可能性。

National spirit educates is the eternal theme of education. Learn through marketing classroom carry on national infiltration of spirit that the marketing studies an important teaching task in teaching. This text, through China's ancient philosophy thought while studying to the domestic and international modern marketing, China's traditional culture and history , China's traditional commercial virtue educate and use the analysis of the current situation , have expounded the fact that studies and carries on the impetus that national spirit permeates in the classroom in the marketing.