基金代销:中小商业银行如何分得一杯羹

Fund Distribution : How Can Small and Medium Sized Commercial Banks Be Success

最近一年多来,我国基金业发展势头强劲,引起了社会各界的广泛关注与参与;正因如此,也使得基金代销机构之间的竞争日趋激烈.作为后来者的中小商业银行在基金代销上如何与传统的大银行与券商之间展开竞争,并获得一席之地,正是本文进行探讨的问题.作者认为:中小商业银行在基金代销方面大有可为.

In the past more than one year, the fast development of fund has attracted wide attention and participation. The competition among selling agents is becoming severe. This essay discusses how small and medium sized banks compete with traditional big banks and security institutions. The author believes that small and medium sized banks are promising in the area of fund distribution.