浅论钢铁企业的品牌竞争战略

品牌是用户选择产品的重要依据，企业以品牌为竞争筹码，企业营销成功的标志是用户对品牌的忠诚，但用户对品牌的忠诚是建立在过硬的产品质量基础上的，用质量打造品牌是企业应重视的一大问题。

Brand is an important basis to select products for customers, and enterprises compete depending on brand. The mark of successful marketing is customer’s loyalty to brand, but the loyalty is building on the foundation of very good product quality, therefore to cast brand name is an imporatnt problem to which the enterprise should pay much attention.