把握机遇 创造条件 促进白酒行业科学健康发展——在2004年度中国白酒工业经济运行发布会上的讲话

Holding Opportunities and Providing Conditions for Health Development of Liquor-making Industry——A Speech at ′2004 China Liquor-making Industry Economic Operation News Release Conference

2004年全国规模以上白酒企业986家,共生产白酒311.68万kL,同比增长1.98%;销售白酒314.20万kL,期末库存比年初减少12.90%;白酒行业产品销售率达到102.20%,产销基本平衡。完成工业总产值659.30亿元,同比增长19.21%;完成销售收入613.00亿元,同比增长15.17%;实现利税158.75亿元,同比增长19.05%。2004年白酒行业百强企业完成了全行业61%的产量,占有全行业77%的销售额和创造了全行业86%的利税。每1kL白酒的税收贡献率约为16.33%,每1kL利润率约为9.57%。存在的问题:白酒产品风格特点雷同的倾向进一步发展;税负增加和市场费用增长;以产品风格特点为核心的质量观念重视不够;税负过重,税收不公;白酒行业监管部门过多等。2005年全国白酒行业发展趋势:白酒生产消费将渐趋理智和务实;传统名优白酒销量将较快增长,中高价位的新品牌将经受更多的市场考验;酱香型白酒在争取高端消费群体的营销中具有较大优势,市场占有量也将逐渐增加;骨干企业的白酒产量将超过2004年的增长幅度,销售收入保持平稳增长。(小雨)

There are 986 medium-scale and large-scale liquor-making enterprises nationwide in 2004 with the total liquor output as 3.1168 million kL, 1.98 % increase than that in 2003. Liquor sales volume reached 3.1420 million kL and the inventory decreased by 12.90 % at the end of the year. The selling rate in liquor-making industry reached 102.20 % and balance of production and marketing had been realized. In 2004, the industry completed 65.930 billion RMB industrial output, 61.3 billion sales revenue and 15.875 tax payment, 19.21 %, 15.17 % and 19.05 % increase respectively than that in 2003. Besides, the top 100 liquor-making enterprises in 2004 had achieved 61 % output, 77 % sales volume and 86 % tax payment of the whole industry. The tax contribution rate and profit percentage of per 1 kL liquor were 16.33 % and 9.57 % respectively. The existed problems in the industry were as follows liquor styles tended to be the same; heavy tax burden and unfair taxation; undervaluation of quality concept of 'liquor style as the center'; increase of marketing expenditure; and excessive supervision authorities etc. The development trend of the industry in 2005 included: liquor production and consumption would be more realistic and rational; sales volume of famous liquor would keep rapid increment and high-price new liquor brands would suffer crucial market test; Maotai-flavor liquor would win more market share because it was more popular among high-level consumption people; liquor output in key liquor-making enterprises would be higher than that in 2004 and the sales revenue would keep stable growth. (Tran. by YUE Yang)