浅谈品牌视觉形象的塑造

Designing of Brands’ Vision Image

迎接入世后世界级的挑战是中国企业所面临的新形势,我们必须要有适应这一转变的新思维、新方法,其中很重要的一点就是建立国际品牌战略观念和树立品牌个性形象的整体部署。因此,品牌视觉形象的操控能力、创意能力、表现能力和执行能力的提升格外重要。

The world-class challenge is a new situation that Chinese enterprises face after China’s entry into WTO. We must have new thinking and new method to adapt to this transition. Setting up the strategic idea of international brand and realizing the whole arrangement of uniqueness of brand is the most important point among them. So the improvement of controlling ability, creative ability, expressive ability of brand image is extremely important.