国内旅行社企业并购模式的选择和实施

The Choosing and Implementing of The M&A Mode For Domestic Travel Agency Enterprises

旅行社企业的并购活动开展得比较晚,但是当前表现很活跃。所采用的模式主要是横向并购和混合并购。国内的旅行社企业受行业发展阶段和自身经营实力的限制,只适合通过横向并购模式从事规模扩张。目标企业估价风险的规避、新型分工体系的建立、品牌扩张和人力资源整合是实施并购过程中应该重点解决的几个问题。

Though the M&A history of travel agency enterprises is not long, it appears pretty active at present. The horizontal and conglomerate mode are the main ones adopted by travel agency enterprises. The development level of industry and management power determine the only feasible M&A mode for domestic travel agency enterprises is horizontal mode. The evasion of the risks in evaluating target enterprises, the establishment of new production system, the brand expansion and the coordination of human resource should be put emphasis on during the implementing of horizontal M&A.