对区域性旅游集团公司组建的质疑——兼论旅游企业集团化道路的选择

A Query about the Construction of Local Tourism Group——a analysis on the unitization of tourism enterprises

旅游企业集团化是我国旅游企业发展的必由之路。在研究我国区域性旅游集团公司组建的历史背景基础上, 从新古典经济理论、产业组织理论和交易费用理论对这种集团化道路提出了质疑, 并论证了横向一体化才是我国旅游企业集团化的必然选择。

To make tourism enterprise more competitive, it is necessary to construct the tourism group This paper analyzes the historical background of the construction of local tourism group, and queries the construction of local tourism enterprise from the new classic economic theories, industrial organization theories and transition cost theories We suggest that horizontal integration is necessary to construct tourism enterprise group