小城镇旅游开发中的主题形象设计——以河南省鹤壁市淇县为例

On the theme image design in small town′s tourism development——Taking the case of Qi County,Henan Province for example

小城镇的旅游开发规划作为我国旅游业发展的关键环节,其旅游经济在整个国民经济中的地位日益增强,旅游主题形象设计是其重要的一项内容,它对整个区域的旅游开发和旅游经营具有重要的作用.对小城镇旅游规划中的主题形象定位问题进行了探讨,并结合河南省淇县的旅游资源特点对整个区域的理念形象、视觉形象、行为形象进行了实例探讨,旨在为小城镇旅游规划中的主题形象设计问题提供全面、科学的基础.

As a key link of our country′s tourism development,small towns have become more and more important in the whole nation′s economy .During the exploitation and planning of small towns′tourism, the theme image design is one of the important factors that should be concerned about,for it has an important effect on the tourism exploitation and planning of the whole region.This article discusses the theme image estabishment in small towns′ tourism planning.Combining the actual characteristics of Qi County of Henan Province,it also practically discusses the whole region′s mind image,visual image,and,behavior image so as to provide a comprehensive and scientific basis for the theme image design of small towns′s tourism planning.