试论诚信营销的前提及其运作构架

On Preconditions and Operational Framework of Credible Marketing

诚信营销是社会营销观念的主要表现之一。企业要实施诚信营销就必须对社会营销观念有正确的认识。这也是企业实施诚信营销的基本前提。在此基础上,从转变营销观念角度提出企业实施诚信营销的基本构架,为企业实施诚信营销提供思路。

Credible marketing is a major one among social marketing concepts. Enterprises must have a correct understanding of social marketing concept before practicing credible marketing. The understanding is also a basic precondition of credible marketing. Based on the above analysis , in order to change people's marketing concept , the paper suggests the basic framework of implementing credible marketing and offers direction of credible marketing.