收益管理 一种提高海运企业经营绩效的新方法

Revenue Management: New Way to Improve the Performance of Maritime Industry

本文首先介绍了收益管理的基本概念及效果,然后具体分析了适用收益管理的行业特征,进而通过对海运业行业特征的比较,提出了在海运业推行收益管理以提高企业经营绩效的建议。

This paper gives a brief introduction of the revenue management, analyzes the characteristic of the industry that can apply revenue management,after comparing the maritime industry with the airline industry, the paper concludes that the application of revenue manag-ement to maritime industrial can also increase revenue and efficiency.