新产品投放市场的最佳时间分析

Analysis on the Optimal Launch Time of New Product

本文从分析影响新产品投放市场时间的因素开始,建立了新产品替代时间模型和新产品竞争时间模型,针对不同的市场和竞争情况,对新产品投放市场的策略和最佳时间进行分析。

Beginning with the factors analysis affecting new product launch time, the article sets up two models-product substitution model and product competition model. By the analysis on the models, this article illustrates how to choose the optimal launch time for the new product in various situations.