黑龙江省旅游特色纪念品购买行为

The analysis of purchase behavior of special tourism souvenirin Heilongjiang province

旅游纪念品是旅游商品的重要组成部分,是发展旅游业的关键。对黑龙江省旅游特色纪念品购买行为的影响因素及行为过程进行分析,为企业设计和生产旅游特色纪念品,制定正确的营销战略提供依据。

Tourism souvenir is the main part of tourism commodity and it is very important to develop the tourism industry. In this paper, the author analyses the impacts of some factors on purchasing behavior of special tourism souvenir in Heilongjiang province and its process aimed to help companies design and produce special tourism souvenir and formulate marketing strategy.