论网络营销的特征及应用策略

On network marking characteristics and its application strategy

在科学技术飞速发展的今天,网络无疑已经成为人们生活的重要组成部分。特别是随着互联网络的迅速发展和贸易全球化进程的不断加快,网络营销越来越受到企业的重视,日益成为一种新的重要的营销方式和手段。网络营销与传统营销模式相比,既有优势,也存在不足之处,关键在于企业如何加以引导和利用。企业应在营销过程中恰当地使用这一媒体,制定相应的策略,使企业在激烈的市场竞争中立于不败之地。

In today's world of technology,network has become an important part in daily life. The Internet develops very rapidly,and thus speeds up network marking,which has become an important marketing method. Network marketing has its advantages and disadvantages.Anyway,it is important to make an appropriate use of it and make an enterprise competitive.