精心培育企业文化构筑商业银行核心竞争力

Delicate building of enterprise culture and core competitiveness of commercial banks

企业文化建设是现代商业银行核心竞争力塑造的重要内容。银行在创立银行品牌、培育核心竞争力过程中,一方面,要注重建立良好的银行企业文化,使企业员工形成符合银行发展目标的价值观念、行为方式、经营作风、银行精神、道德规范,并且通过制定业务程序和业务规范等方式,明确服务标准,切实促进企业员工改进服务质量;另一方面,要注重树立银行良好的整体形象。企业文化建设为塑造良好企业形象提供有力保证,塑造良好的企业形象有利于促进企业文化建设,更有利于培育商业银行核心竞争力。

It is important to build enterprise culture and modern commercial bank's core competitiveness. During the period of creating bank brands and building core competitiveness,it is important to set up a good enterprise culture and to train top-quality working staff,which helps to promote building enterprise culture and to favorably strengthen the core competitiveness of commercial banks.