我国饭店业实施品牌战略初探

Strategic analysis of brands in hotel industry of our country

在市场竞争日趋激烈的今天,作为旅游业支柱产业之一的饭店业,实施品牌战略不失为明智之举。从分析饭店业实施品牌战略的意义入手,剖析了我国饭店业品牌企业缺失的原因,并指出实施品牌战略的途径。

The market competition is fierce day by day, and implementing the strategy of brands is regarded as the wise move for the hotel industry that is one of the pillar industries of tourist industry. This text starts with analysing the meaning of implementing the strategy of brands in the hotel industry, analyzes the reason why hotel industry has no famous brands in our country and puts forward the way to implement strategy in brands of hotel industry of our country.