“三个代表”重要思想与新闻传播理论创新

“Three Represents” and the Theoretical Innovation of News Spreading

几十年来,我国新闻传播理论滞后于国际精神同辈,滞后于传媒发展。经营管理缺乏企业理念。传媒成为以政治目标为主、兼顾经济利益的组织。媒介结构和体制与先进的生产关系不适应,面临新媒体和全球化的多重冲击与压力,中国新闻传播应以“三个代表”重要思想为武器,对传统的新闻理论进行历史性检讨,建构新时期新闻传播理论。

In the past decades, the theory of our news spreading has been lagging behind other countries in the world, showing mainly unadaptedness to media developments, shortage of business-management principles, over-emphasizing of political objects, contradiction between the media structure and advanced relation of production. Facing up to multi-challenge to newborn media and globalization, we should take the 'Three Represents' as a weapon and have a historical inspection so as to innovate our theory of news spreading.