关于电视产品的生产与观众接受

The Production of TV programs and the Receiving of Spectators

电视商业化倾向会出现制作“成本”自身的矛盾。中国电视产业的发展既要体现中国文化的特色,满足国内市场的需要,适应观众视点的新动向,又应借鉴西方的成功经验,关注国际潮流对中国公众的影响,同时还应使观众逐渐由被动的“看”,而变为主动投入和用“心”去体验。

The commercialization of TV programs contradicts its cost of production. To develop Chinese TV industry, the importance should be attached to the distinctive features of Chinese culture, to the current trend of spectators so as to meet the need of internal market. At the same time, we should draw on the success of Western countries and think highly of international influences on Chinese spectators. What's more, their passive “watch” should be changed into the active “play”, that is, learning by “heart”.