论电子商务应解决的问题

Problems to be Solved in On-line Business

在全球经济一体化趋势中 ,电子商务改变了企业对消费者或市场的合作与竞争关系 ,为经营管理方式带来了变革。在电子商务模式之下 ,零售商和消费者都面临着新的问题和思考。零售商应如何利用信息和技术来经营管理 ,消费者又将选择何种方式来购买商品等诸多问题在文章中得到了系统地论述。

In the economic trends of globalization, On-line business has not only changed cooperation and competitions in striving for the same customers and markets, but also brought renovations to management patterns. Under the condition of on-line business, retailers and customers both face new problems. The paper exposits systematically how retailers utilize IT and how customers select and purchase commerce. After comparison and analysis, the paper offers qualifications of on-line business and strategies of successful trade.