论省级卫视娱乐类节目成功经营模式的构建要素

On Elements of Constructing a Successful Operation Mode of the Entertainment Program on Provincial Satellite TV

目前,在省级卫视普遍采用的新闻+电视剧+自办节目的模式中,娱乐节目是电视台的一个主要赢利项目。在与国家级、地市级媒体及民间制作公司的合作竞争中,省级卫视的娱乐类节目将怎样通过对人力资源和节目制作、销售的经营管理,减少生产成本?作为精神产品的生产经营者,卫视频道如何在引导舆论、弘扬人文精神、占领市场空间三重责任下,找出具有竞争力的经营模式?本文将通过对卫视娱乐类节目的制作资源成本、卖点、经营模式的分析,找出其中的构建要素,探索卫视娱乐节目核心竞争力的打造途径。

The entertainment program is one of the main sourc es of profits in the mode of News+ TV series+ Self-produced programs popular in pr ovincial level satellite TVs. In the cooperation and competition with state-leve l and municipal media and nongovernmental producers, how can provincial satellit e TV lower the cost of producing the entertainment program through efficient man agement of human resources, program producing and marketing As the provider of mental products, how can satellite TV find a competitive operation mode while un dertaking the triple duty of guiding public opinion, exalt humanity and capturin g the market Through analysis of cost of the production resources, selling poin ts and operation mode of the entertainment program on satellite TV, the article tries to find its constructing elements and explores the methods of core competi tiveness of this type of programs.