论战略联盟形成过程中的关系资本管理

Management of relationship capital in the formation stage of strategic alliance

战略联盟的发展过程包括形成、运行和终结三个阶段,其中形成过程由于充满不确定性和模糊性而至关重要。对战略形成过程中联盟各方关系资本的有效管理,有利于联盟中资源、知识的共享、整合与创新,因此,本文认为应采取各种有效措施管理关系资本,以促进联盟的形成和发展。

The development process of strategic alliance includes three stages:formation?operation and termination. Within which the formation stage is very important because it is full of uncertainty and blur. It is helpful to share and innovate the resource and knowledge among the alliance members to cultivate the relationship capital in the formation stage of strategic alliance. So the paper suggests the different effective ways to manage the relationship capital to accelerate the formation and development of the alliance.