沈阳会展旅游市场开发研究

A Study of the Exploitation of the Market of Conference Tourism in Shenyang

会展旅游所蕴涵的巨大收益,使其成为城市旅游中最受关注的的一个领域,通过会展旅游创造出的经济和社会效益,已广为世界各国所重视。我国各地的会展业也在迅速崛起。近几年来,沈阳市政府非常重视会展旅游市场的开发,并不断完善各项政策和措施。这里将重点探讨沈阳展会现状、会展旅游市场开发优势、存在问题及具体对策。

What giant profits conference tourism obtains make it one of the attractive fields in urban tourism industry. Economic and social profits made by conference tourism have been valued in the world. Meanwhile, Chinese conference tourism business grows up rapidly as well. In recent years, the municipal government of Shenyang has laid more importance on the development of the local conference tourism market and improved and completed related policies and measures. This paper stresses the analysis of the current conditions of Shenyang conference industry, its advantage and existing problems and countermeasures for the exploitation of the conference tourism market.