重塑湖州百货商场的核心竞争能力

Rebuilding the Superior Competitive Power of Huzhou Department Stores

自2000年开始,湖州的零售商业已进入“春秋战国”时代,各种业态交相混战。消费者需求的快速变化,其它业态的有力夹击,新的同业的市场分割,自身经营管理的落后等使得湖州市原有的百货商场盛极而衰。事实显示,湖州市的大部分百货商场目前已处于衰退阶段,只有那些成功地建立起自己的核心能力和竞争优势的百货商场,才在激烈的市场竞争中站稳脚跟,发展壮大。

The retail business in Huzhou has come into Spring and Autumn Period and Warring States Period since 2000 year. Huzhou department stores are about to be at the stage of decline at present, which is because of the quick change in demands of consumers, keen competition from other varied kinds of businesses, market segmentation from new members, and including their own poor management. All these mentioned above demonstrates that Huzhou department stores have really become feeble, while those which have successfully built superior competitive power can develop and become much stronger.