湖南品牌战略的现状与对策刍论

Preliminary Discussion on Existing Question and Countermeasure of Implementing of Hunan Brand Strategy

湖南省许多企业由于仍然受计划经济体制的阴影笼罩,缺乏竞争观念,品牌意识淡薄,导致品牌难上档次,知名品牌缺少.因此,必须整合湖南品牌战略、实施企业形象战略、培育品牌文化战略和实施品牌战略.

Many enterprises in Hunan province are affected by the planned economy system, by lack of the competitive ideal as well as the consciousness of the band. All these causes are the reasons which lead to the brand up to high scale difficulty and the lacking of well - known brands. so we propose four strategies such as implementing enterprise vivid strategy, cultivating brand culture strategy and implementing brand strategy.