中国-东盟自由贸易区建设与体育产业结合的思考

A study of combining Sino-South East Asian Nations free trade zone construction with sports industry

在全面分析中国-东盟自由贸易区的经济发展水平及体育产业发展状况的基础上,提出我国在自由贸易区的体育产业策略:打造体育产业交流平台、从教育开始树立开放的产业观念、拓展体育旅游市场、加强运动训练的交流与合作、实施品牌战略、培育体育用品市场。

Based on the comprehensive analysis of economy developing level and sports industry developing status of Sino-South East Asian Nations free trade zone, the authors put forward China's sports industry strategy in free trade zone: building sports industry platform; establishing opened industry conception starting from education; expanding sports tourism market; strengthening communication and cooperation of sports training; implementing brand strategy; and cultivating sports goods market.