摘要
自2 0 0 4年起,我国将迎来F1、NBA、女足世界杯、亚运会、奥运会等重大国际体育赛事。赛事的举行为我国企业进行体育赞助带来无限机遇,同时也面临巨大的挑战。文章分析了我国企业参与体育赞助活动时存在的问题并提出了发展对策。
Since 2004,we make preparation and take part in F1,NBA,Women Football World Cup,Asian Games,Olympic Games and so on.They are all the important international sports events.These sports events will bring unlimited opportunities to our country's enterprises which will sponsor the sports.Meanwhile they will also face immense challenges.Sothe article analyzes the existing problems of our enterprises participating in the sports sponsorship and it also puts forward the developing strategies.
出处
《湖北体育科技》
2005年第2期152-154,共3页
Hubei Sports Science
