发展生鲜农产品现代物流的战略选择

The Strategic Choice for Developing the Modern Logistics of Fresh Agriculture Products

本文认为,生鲜农产品物流具有在进入市场初期需要介质,需要保持物流链中量的均衡,同时又受限于产品本身等特点。发展我国生鲜农产品现代物流,第一,要实施供应链战略,从生产者开始就融入供应链中,以提高效益。第二,要实施准时制战略,将生鲜农产品在其本身有机特性限定的时间内,送到最需要它的消费者手中。第三,要实施持续补货战略,不出现断档现象。第四,要实施普遍的增值服务战略,提供最短时间消耗以最大限度保鲜,清洁原料及合理包装以简化家庭操作,直接送达消费者手中等方面的增值服务。第五,要实施准确引导生产战略,控制供给量。

The author maintains that fresh agriculture products have such characteristics as the requirement of media at the initial stage of entering the market,the requirement of keeping the quantity balance of the logistic chain,and the limitation brought by the products themselves.To develop China's modern logistics for the fresh agriculture products,we should first,implement the strategy of supply chain and integrate the producer into the supply chain to improve the performance.Second,implement the strategy of just-in-time,send the fresh agriculture products to the consumers within a certain period.Third,implement the strategy of sustainable resupplying and avoid served shelf.Forth,implement the strategy of value-added services,such as providing clean materials and rational packet for the households or directly sending the products to the consumers.Fifth,implement the strategy of accurately guiding production and control the supply quantity.