摘要
介绍了顾客生命周期价值和股东价值的概念,分析了顾客生命周期价值的构成及股东价值的实现途径,在此基础上设计了概念性的理论分析框架,揭示了顾客生命周期价值与股东价值之间的关系。
This paper introduces the concepts of customer lifetime value and shareholder value, analyzes the constitution of customer lifetime value and the way of realizing shareholder value.Based on these, this paper develops a conceptual framework to explore the relationship between customer lifetime value and shareholder value.
出处
《科技进步与对策》
CSSCI
北大核心
2005年第5期109-111,共3页
Science & Technology Progress and Policy
关键词
顾客生命周期价值
股东价值
现金流量
概念框架
customer lifetime valud
shareholder value
cash flow
conceptual framework
