企业价值网络竞争优势研究被引量：58

The Competitive Advantage of Enterprise Value-net

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摘要本文提出的企业价值网络概念是对各种新兴运作模式的提炼与深化。企业价值网络具备网络经济、规模经济、风险对抗、粘滞效应和速度效应五种基本竞争优势效应。企业构筑价值网络的主要职责是:明确网络的客户价值定位,制定网络战略;根据网络战略吸收网络成员,建立通畅的信息沟通模式和有效的协调机制;合理分配网络利益,增强网络成员之间的信任,及时调整网络成员。 This paper puts forward a new concept of enterprise value-net to analyze how to develop competitive advantage from a customer value perspective, which is proved to be innovative. Five competitive advantage effects of value-net are emphasized: network economic effect, scaled economic effect, risk resisting effect, locking effect and speed effect. When an enterprise conceives its value-net to obtain competitive advantage, it must fulfill the main responsibilities as following: giving a proper value positioning, developing network strategy and absorbing new network partners; constructing communication channels and effective coordinating regulation; forming a fair allocating system, building trust between members of value-net and adjust unqualified network members timely.

作者周煊

机构地区对外经济贸易大学国际商学院

出处《中国工业经济》 CSSCI 北大核心 2005年第5期112-118,共7页 China Industrial Economics

关键词企业价值网络价值创造维度价值管理维度优势效应网络战略 value-net value creation dimension value management dimension effect of competitive advantage strategy of value-net

分类号 F271 [经济管理—企业管理]

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参考文献32

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二级参考文献8

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