论市场营销理念的转变

On the Transformation in Marketing Concept

营销理念指导企业的市场经营行为。国际国内市场的发展呼唤营销理念的变革与创新。经营者只有从不断变化的实际出发,突破传统的营销理念约束,转变营销理念、以顺应时代潮流的营销理念武装头脑,实施正确的营销行为,才能在市场上竞争中立于不败之地。

Marketing concepts guide the marketing operation of an enterprise. The development of the foreign markets calls for the innovation of the marketing concepts. So the management should take the changing world into account and break away from the restrictions of traditional marketing concepts. And they should carry out the correct marketing under the guidance of modern concepts so that their enterprises could become even more competitive in the markets.