体育广告的目标定位及市场策略

Goal Orientation and Market Policy of Sports Advertising

体育广告作为企业与广告媒体之间的桥梁和纽带,它对体育产业的发展有巨大的推动作用。从体育广告的特征、营销策略以及体育广告媒体的选择方面展开探讨,着重对广告目标的确定、广告的预算、广告效果的评定进行阐述,旨在进一步明确体育广告的市场营销策略。

As a tie between enterprise and advertising media, the sports advertising plays a propelling role in the development of sports industries. The essay, aims at determining the marketing policy, starts from the characteristics, market policy and media selecting of sports advertisiag and details in advertising goal orientation, budget and effect appraisal.