论当代电视节目主持人的素质

On quality of contemporary TV anchors

当下我国电视频道已达三十多个,在许多城市里可以选择多个电视频道观看。随着传播业观念与传播体制的创新,电视机构也从向事业与产业兼具型转变,拉动电视节目走向了市场。电视节目主持人应适应这一变化,在市场竞争中达到双赢的目的。

There are more and more TV channels in China.With the innovation of media communications,TV stations have transformed into profitable organizations,and thus TV programs have been marketized.To adapt to this change,TV anchors should have some fine qualitied.