网络界面中的色彩符号

The Color Symbol in the Web Interface

提出了网络界面中的色彩是能指与所指的统一体,具有符号性,并分析了色彩符号以信息传达为目的实用功能和色彩信文构成自我目的化的审美功能,归纳出网络界面中色彩符号的符号特征、艺术特征和设计特征,并结合网络界面设计实例中的色彩符号的分析例证,阐明了色彩符号的研究在网络界面设计中的重要作用。

The color in the web interface that has symbolic character is realized to be the unification of the signifier and the signified from the point of view of the semiotics. Two functions of the color symbol including the practical function with the purpose of information communication and the aesthetic function with the purpose of message composition were analyzed. In conclusion, there are three characters including the symbol character, the artistic character and the design character of the color symbol in the interface. Connected with the citing of some interface design examples, the important role of the research about the color symbol in the web interface design was illustrated.