OTC药品包装安全性设计心理分析

Psychological Analyses on the Safety of Medicine Packaging Design

随着医疗改革方案的推出,OTC药品制度的实行,越来越多的人选择到药店购买自己需要的药品,这就为药品包装设计提出了更高的要求。本文从设计心理学角度出发,分析了消费者用药安全心理; 从可靠性、保护性、便利性、关怀性四个方面论述了OTC药品包装设计。

With the implementation of the health care reform, and the OTC medicines system, more and more people go to drug store for the medicines they need, this requires higher standard for medicine packaging design. Based on design psychology,the safety psychology of consumers was analyzed and the OTC medicines packaging design from dependability, protection, convenience and care was discussed.