略论小学生杂志的办刊方向

A Belief Discussion of the Editorial Strategy for Pupil Magazines

当前,小学生杂志面临着来自国内外的竞争压力以及因社会转型所带来的读者与社会环境的变化等复杂的办刊环境。为此,它必须明确自己的办刊方向,与时俱进,以开放积极的姿态采取多种措施提高自己的质量,以便在复杂多变的竞争中生存与发展。

Pupil magazines are facing a complex publishing environment. On the one hand, the competition from other peer magazines, both of domestic and oversea publishers, is becoming increasingly intensive. On the other hand, the transition of the society leads to the change of readers and social environment which are closely related to the magazine publication. A magazine, therefore, must set its position clearly, evolving with the times and taking multiple measures of quality enhancement in order to survive and develop in the market competition of magazine publication.